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on 2007/9/20 5:10:39
The Tamil film industry, the second largest in the South, is now moving away from the trend of private production houses funding films for corporate houses like Adlabs and UTV are now moving down South to produce films.
Perhaps the first Tamil production to get organised is Ajit-starrer Kireedam. It's producers, G V Films have gone in for a tie-up with Adlabs.
Also Adlabs and Soundarya, Rajnikanth's Ocher Studio, are said to be jointly producing Sultan - The Warrior. The film will feature Rajnikanth in an animated version.
More recently, local production houses like Radhika Sarat Kumar's Radaan Mediaworks and Prakash Raj's Duet Films too went in for corporate tie-ups with UTV and Moser Baer respectively.
Says Prakash Raj, "What happens with corporatisation is the whole distribution changes as does the entire marketing strategy. Corporate houses are trying to earn more and I think cinema's never a losing proposition. We have been losing because of our infrastructure of selling and marketing and this is a welcome change."
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