Directed by Bapu and produced by K Aparna on the banner of Chaitra Cine Circuit (C3) with Naresh and Charmme in the lead was formally launched with the puja activities at the C3 office on July 5. Chaitra, daughter of the producer, performed the puja. Srikanth and Naresh handed over the script to director Bapu after the puja.

National award winning music director Vidyasagar is scoring music for the movie. The film would go for regular shooting on July 10 at Ramoji Film City and would completed in a single schedule by shooting at RFC, Rajahmundry, Vizianagaram and Bobbili and its surrounding areas.

Prema is playing the role of heroine's mother, while Sunil Sharma, Kota Srinivasa Rao, Ranganath, Vizag Prasad, Sangeeta , LB Sriram, Kondavalasa, Gauthamraju, Pruthvi, Duvvasi Mohan and others are in the cast. Story, dialogues and screenplay are by Mullapudi Venkata Ramana, art is by Satyanarayana, editing is by Srikara Prasad and cinematography is by TRK Raju