Bangkok is beckoning Bollywood. Half the Indian film industry is currently stationed in the city for work - and not quite for sampling its glitzy nightlife and shopping malls.

First of all, the four As - Anil Kapoor, Akshaye Khanna, Arshad Warsi and Amrita Rao - have been in Bangkok for a month shooting for Neera Vora's "Shortcut".

Another A-star Akshay Kumar is also in Bangkok with his pretty co-star Deepika Padukone shooting for Nikhil Advani's "Chandni Chowk To China".

Ranbir Kapoor flew to Bangkok Friday for a photo session for the Filmfare magazine, and not to join girlfriend Deepika Padukone.

Bangkok is currently the hottest spot for not only film shooting but also other glamour events. Priyanka Chopra flew to Bangkok last week to do an ad with Saif Ali Khan.

"It was touch-and-go because I had to wrap up the ad, then rush back to Mumbai and then rush to Miami for Tarun Mansukhani's "Dostana". But the rush was worth it because I always like going to Bangkok for holidays and work."

Sammir Dattani, who's holidaying in Bangkok and Pataya with his friends, ran into several colleagues from the industry.

"The entire industry seemed to be there, either holidaying or working. Bangkok is a fun spot and at the same time very work-oriented. I shot for my comedy 'Dhoom Dhadaka' in Bangkok. Now I'm back here for holiday."

Sammir sees more and more of Bollywood making a beeline for Bangkok this year. Never mind if Nagesh Kukunoor's "Bombay To Bangkok" crashed with a thud.