TDP chief Chandra Babu Naidu is now very serious about launching a daily newspaper. There was a party organ called ‘Telugu Desam’ some time back. But it was wound up after being run for some time.

Babu now feels the need to have a paper of his own as his biter rival YS Rajashekar Reddy’s son is starting ‘Saakshi’. Eenadu is pro-TDP but the relations between Babu and Ramoji Rao are not they used to b when Babu was in power.

Murali Mohan and Chittoor MP Adikesava Naidu are the main promoters. Babu will hold a majority stake in benami names. ABK Prasad has been roped in to edit the paper. The paper has been christened as ‘Aksharam’.