Raraju is the first mass entertainer on the banner of SSC Arts of GVG Raju. All the films that were made on this banner like 'Toliprema, Chirujallu' and the most recent film 'Godavari' are the films with a class touch. Though 'Raraju' too has some scenes that have a touch of sentiment, most of the film would be an entertainer. Producer GVG Raju says, ' One can find that it is a mass entertainer by just reading the title. The hero's role in the film will be rough and tough. The hero's name is Kali. He falls in love with a girl accidentally. When he realizes the target of the girl, he will help her achieve it. Though not a King , he was called King of Kings because of his good qualities. I believe the film would attract all classes of audiences.' He further says, 'Udayshankar had prepared the subject. He has a good grip on how to reap sentiment in his films and his earlier films like 'Kalisundam Raa and Premato Raa' proved it. Now he mixed a little bit of mass and made the film without losing the sentimental touch. I liked the climax very much and shot it first to avoid a change at a latter date to suit the remaining part of the film. Udayshankar brought out the film.