Hero Nagarjuna is the first beneficiary of the move by the government to allow theatres to hike the rate of upper class movie tickets from the present 35 rupees to 50 rupees. While the decision will benefit the entire film industry, it is Nagarjuna who will reap the benefits first.

Nagarjuna’s new film King is fast nearing completion. The film is slated for release on December 18. With the new hiked up rates, King will rake in a few more crores without any extra effort.