Priyanka to reflect style sleek and elegance, apparently

Bollywood actress Priyanka Chopra has been roped in as the brand ambassador to phone maker Nokia,



Bollywood actor Shahrukh Khan is the corporate brand ambassador of Nokia. Nokia is following the footsteps of Samsung and Sony Ericsson by roping in Bollywood actors to pep up their campaigns. Having Aamir Khan as its brand ambassador is said to have helped Samsung. Another Bollywood actor Abhishek Bachchan was selected to promote Motorola’s music mobile phone.

While Nokia’s handsets are strong and sturdy, the company is trying to make its handsets more stylish in design and approach. Its competitors such as LG and Samsung have functional and stylish handsets.

According to Nokia, its selection of Priyanka as brand ambassador was to connect with the younger generation. The new tagline for Nokia is "It's not just a phone, it's who we are", directed by fashion photographer Jonathan Lennard and developed by creative agency Wieden and Kennedy. The new Nokia campaign will be aired next week onwards.

However, industry is waiting to see whether Nokia- Priyanka association will benefit both as Priyanka had a series of flops in 2008 with the latest film Fashion being the only hope for her.