The best way to make money in Tollywood today is not by acting in full length roles but by playing guest roles. A top item song girl is sometimes paid more money for a five minute song than what the heroine earns for acting in the entire film.

Charmy made 23 lakhs for a five minute item song in ‘Bhale Dongalu’. Jagapathi Babu makes around 40 lakhs for playing guest roles. Mohan Babu was paid one crore for his special role in ‘ Bujjigadu made in Chennai’. Even Sri Hari is now opting to play special roles in films.