Yalamanchi Ravichand is producing a film on the banner of Sri Sambasiva Creations with Venu as hero and Charmme was selected as the female opposite him. Producer says, 'We are planning to launch the film as the third project on our banner. As the story demanded, we chose to take Charmme as heroine opposite Venu.

We are confident that the film would earn a good name to Charmme We will start the regular shooting of the film from December 1' Dileep Polan is being introduced as director through this movie. He says, 'Every individual will have one occupation and one hobby. None of them should disturb the other.

How one should balance these two things in his life is the basic theme story of the film.' Chakri is scoring music for the film, dialogues are by Writer Mohan, cinematography is by Steadycam Prasad, action is by Ram-Lakshman, while Pebbili Ravikumar is the presenter, story, screenplay and direction are by Dileep Polan.