| << Newer | Post Comments | Older >> |
on 2008/2/19 8:21:33
YS Jaganmohan Reddy, son of chief minister YS Rajashekar Reddy, is now all set to launch his Telugu daily Saakshi on February 29. The paper will be an all color one, the first in Telugu. Jagan employed his senior staff by paying fancy salaries to journalists who crossed over form Eenadu and Andhra Jyothi
The paper is set to give some tough competition to Ramoji Rao's Eenadu. According to inside information, Jagan plans to price the daily at just 2.00 rupees. All the other Telugu dailies barring Andhara Bhoomi are priced at Rs. 3.00.
The price factor is only one aspect. The other is that Jagan is reported to have collected a lot of information about the activities of Margardarsi Financiers and also some loopholes and violations of building norms in Ramoji Film city. Jagan will take off from where congress MP Vundavalli Arun Kumar has left.
Saakshi is giving sleepless nights to the management of Andhra Jyothi. While the idea of Jagan is to take on Eenadu, it is Andhra Jyothi that is expected to be hit badly in the initial stages. If Saakshi is priced at Rs. 2.00 then the other newspapers will have no option but to follow the suit. For the readers, however, the coming days promise to be lively and interesting.
