The man has something that many others don't...the love, respect and support from his peers simply because he loves, respects and supports them in return.

Shah Rukh Khan is good with his friends and worst with his competitors. But when it comes to friends, SRK is always willing to give much support and help. Like he lent E Niwas, when he attended the music launch of his film My Name Is Anthony Gonsolves . He also stood by a newcomer like a Nikhil Diwedi, who hails from a non-film background.

When asked about how and why he associated with the film he said, "Everyone including E Niwas, Sahara and T-series thought of making this film and I decided to be part of it. It's not just because they all are my friends but all of them are hardworking people and I like hardworking people. My Red Chillies' team helped them in line production because they all are new. Today films don't need big budgets, they need good talent and people who work hard. I believe in hard work and my company too."
He continues, "E Niwas and his team is very gifted. I feel proud of these people because they worked very hard against all the odds. I am sure My Name Is Anthony Gonsalves will be a very beautiful film and insha allah it will be a big hit."

One more reason for SRK to promote the film is his good relationship with newcomer Nikhil Dwivedi who knows Shah Rukh since he was a Videocon employee. Shah Rukh is a self made man in the industry and without having any film background he made it big. And now when newcomers like Nikhil Dwivedi have similar dreams. SRK is ready to lend his support to the likes of him and Deepika Padukone, who no big and known film family support.

It can be also recalled that when his film was released with Sanjay Leela Bhansali's Saawariya he said, "Why do they want to come up against my release? Don't they know, I'll finish them?" Saawariya introduced two star kids Rishi and Neetu Kapoor's son Ranbir and Anil Kapoor's daughter Sonam.

Though SRK had no grudges for star kids, he didn't like the way Bhansali promoted the film. King Khan is someone who never underestimates his competitors. He smartly planned promotions of his film OSO , and proved that he is the real king of Bollywood.