Generally, the film unit used to take up campaign in the name of 'success tour' to various parts of the State after the release of the film. However, in a different concept, the film unit of 'Valentine' directed and produced by Sripada Viswakarma on the banner of Film Karkhana with Sivaram and Sujane in the lead is going to launch the campaign across the State before the release of the film.

The director cum producer says, 'It is common in the Hollywood that the artistes and film unit members used to go to important cities and campaign for their forthcoming film. The film unit could explain the concept, story and other technical details of the film to the audiences well in advance and prepare them to watch the film with eagerness. We are going to implement the same system with our film. Basically the film is based on the real life story of St Valentine and we scripted the story to suit the present generation.

We are planning to release the film in the first half of December.' Vikram , Baji, Chandu, Rajababu, Sairaja, Suryateja, Hari, Goyal, Kotaiah, Venkateswarlu, Sumati, Pavani, Priyanka and others are in the cast. Music is by Mohana Vamsy, lyrics are by Veturi, Banda Satyam and Pavani, camera is by Rajasekharan, editing is by Ramesh K and choreography is by Satish Raj. Jojo is the executive producer while story, screenplay, dialogues, direction and production are by Sripada Viswakarma.