Shilpa Shetty's fame seems to have many additional benefits. After she launched her perfume S2 during the IIFA Awards, she donated her first perfume bottle to a charity. The event was a high-profile auction at the Common Wealth House in the Parliament. Incidentally, Shilpa's perfume fetched a cool 9,000 pounds.

Farhath Hussain, Shilpa's international promoter and also her partner in her restaurant chain, confirms the news, "The charity event was held on Friday evening. She put the first manufactured bottle up for auction for a charity organisation. The event was held to celebrate Keith Vaz's 20-year run as the MP of Leicester. Shilpa has a huge fan following in Leicester. Keith wanted Shilpa to be a part of the celebration and that's why she was there."

Hussain further says, "It was very heart-warming to see that her first ever bottle fetched as much as 9,000 pounds. It was second only to dinner with Tony Blair, which was around 45,000 pounds. The perfume will be officially out in the shops on July 5, and we will have a huge launch on Oxford Street, where we are expecting at least 20,000 people."

Hussain finally says, "We are also gearing up for her Broadway musical which is set to premiere in August. Niranjan Iyenger is ready with the script and Ganesh Hegde is choreographing it. Shilpa obviously will be the lead actress and we are casting for the rest of the roles, which is currently on in Mumbai. I am sparing no effort to make it huge. After its premiere in London, we will take it all over the world."