It is well aware that Teja had introduced several new faces to the film industry after he turned director from cinematographer. After a long time, Teja is again planning to do a film with all new faces, on his own banner Chitram Movies, in association with Suresh Productions. Teja says, 'We have decided to title the film as Keka and popular cinematographer PC Sriram had agreed to work for the film.

I love PC Sriram. I am very happy that he had agreed to work for my film though I am also a cinematographer earlier. The film would have love in its backdrop and we are planning to launch the shooting on February 22. Thota Tarani would be the art director and I will soon announce the music director's name.'