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on 2007/10/22 8:56:20
Eros International, the leading integrated company within the Indian media & entertainment sector announced a smash hit opening of ‘Bhool Bhulaiyaa’ overseas. In just its opening weekend, the film has shown collections of $ 512,000 on 55 prints climbing to US top 25 on the charts. The film has also entered the UK Top 10 grossing over £ 290,000.
‘Bhool Bhulaiyaa’ starring Akshay Kumar , Vidya Balan, Shiney Ahuja, Paresh Rawal, Amisha Patel and Rajpal Yadav released across cinemas worldwide on 12th October 2007.
‘Bhool Bhulaiyaa’ is a thriller-comedy directed by Priyadarshan, the talented director behind super hit comedies like ‘Hungama’, ‘Hulchul’, ‘Bhagam Bhag’ and ‘Malamaal Weekly’. ‘Bhool Bhulaiyaa’ tells the story of a young couple arriving at an ancestral mansion. Ignoring the protests of their superstitious uncle, they move into the mansion, where unusual and supernatural events begin to happen.
Sunil Lulla, President – Eros International, India said, “Audience reactions world-wide to ‘Bhool Bhulaiyaa’ have been extremely encouraging. With Akshay Kumar’s star on the rise and enjoying a huge fan base overseas, we were confident that Bhool Bhulaiyaa would be an instant hit. Also, the mystery element, catchy music and special effects all added together to produce another success from Priyadarshan”.
Official website of the film is
http://bhoolbhulaiyaa.erosentertainment.com
Eros International plc is an established global player in the fast-growing Indian media and entertainment arena. Being vertically integrated means that Eros not only produces and commissions films like studios but it also distributes and exploits films across formats globally via cinemas, home entertainment, television formats and new media.
Established in 1977, Eros International has three decades of market leadership in creating a global platform for Indian cinema. The company operates in over 50 countries with worldwide offices in India, UK, USA, Dubai, Australia, Fiji and Isle of Man. It has built a successful business model around the release of 30-40 new films every year and the exploitation of a film library containing more than 1,300 titles, making it one of the largest content owners in the business.
Global Distribution, Motion Pictures, Music, Home Entertainment, e-Television, New Media and Animation are the main Strategic Business Units of Eros.
Eros enters its 30th year in the business with the Vision of consolidating the fragmented industry, the Strategy of operating a vertically integrated business model.
Press Contacts
UK: vaishali.malhotra@erosintl.com
US: leena.pahuja@erosintl.com
India: amita.naidu@erosmultimedia.net
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