| << Newer | Older >> |
on 2007/11/3 5:45:47
In an unprecedented move, Sanjay Leela Bhansali and Sony Pictures have decided to premiere Saawariya on the evening of November 7, two days ahead of its release on November 9.
Normally films are premiered on Thursday, 14 hours before their release on Friday to avert any chances of negative publicity for the film. According to Sony Pictures, however, they have enough faith in their product and are not bothered by any considerations of negative publicity at all. With Diwali on November 9, people will be busy with pooja and preparations at home and we did not want to inconvenience our guests at the premiere, is the explanation that Sony is offering.
In fact, they were even planning on having a New York premiere for the film and did not kind doing it a week before the release but had to can the plan as the special effects delayed the completion of the film. Sony is releasing about 600 prints of the film in India and about 900 more globally. Here's some more on the film and its debutant hero Ranbir Kapoor. The towel dropping shot in the number Jab Se Tere Naina from the film has been dropped by the Censor Board.
Bhansali is not complaining as the shot obstructs or disturbs the flow of his creativity. The director was offered the choice of keeping the nude shot with an Adults Only certificate. But the filmmaker did not want to lose an extremely large and crucial portion of the potential audience for that one shot.
The comments are owned by the poster. We aren't responsible for their content.
| Poster | Thread |
|---|
