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on 2008/4/26 7:35:15
The war for supremacy in the print media has now turned serious with the advent of Saakshi. All these days Ramoji Rao ruled the roost in Andhra Pradesh and was the uncrowned king of the media scene.
Ramoji Rao's word was law. He wrote against not only the congress but also about anyone with whom he did not see eye to eye or felt were a threat to his monopoly.
In the name of media freedom, Ramoji Rao could do anything and still get away using his clout as media baron. Of course, a pliant government with Babu as the chief minister only gave him that much more license!
Now with Saakshi hitting the stands, the scene has changed completely. Congress MP Vundavalli Arun Kumar was the first to point a finger at the irregularities in Margadarsi financiers. Now Saakshi is unearthing his murky deals one after.
Ramoji Rao is now for the first time feeling the media heat. He is now literally under the scanner. He was forced to increase salaries for his staff following threat from Saakshi and he also perhaps for the first time in 25 years, raised the commission for the hawkers who sell Eenadu – this too after facing the heat from Saakshi.
Ramoji Rao is now feeling very insecure. He was forced to take notice of the campaign by Saakshi and respond. Eenadu wrote today that a 33 days old fledgling Saakshi was trying to take on a mighty 33 year old media giant Eenadu. He is now by his own admission wilting under the heat of the media exposures – something which he had used against his opponents and rivals all these years.
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