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on 2007/9/5 2:59:36


A new Bollywood film from the acclaimed director of Black Friday will subtly deliver a message of quitting cigarette smoking.

No Smoking! directed by Anurag Kashyap, narrates the story of a narcissist businessman who refuses to give up smoking but ends up quitting his addiction after a dramatic turn of events that lands him up in rehabilitation.

'Nobody likes someone getting preachy about their addiction and does not definitely want to see a serious social message through cinema, the medium which is purely meant for entertaining the audience,' Kashyap said.

'I have subtly dropped the message that people should quit smoking but not under pressure. My film shows one can only leave a habit when that person has decided to quit. Nobody can force anybody out of addiction,' he said.

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