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on 2007/4/30 3:46:23
From the euphoria of a fast paced life, to the breakdown of a short-lived relationship… it's a journey everybody staying in metros across the world undertake daily. UTV's film 'Metro' depicts this aspect, in director Anurag Basu's signature style. The very aptly named 'Metro' , which already has garnered brand associations worth Rs. 2.25 crores, releases worldwide on May 11 with a 3 continent première that includes metros like Dubai, London, Melbourne and Mumbai - first time for an Indian film. Starring Shilpa Shetty, Shiney Ahuja, Kay Kay Menon, Konkana Sen Sharma, Sharman Joshi, Kangna Ranaut, the film is about the thrills and shrills of being a metro citizen.
The action does not stop here… also seen strumming the strings of the guitar will be Band Metro, a melting pot of musical talent that consists of Pritam (music director for Metro), James , Soham, Suhail, as they set out for a 4 city tour across India in cities like Kolkata, Delhi, Pune, Bangalore, where they would perform live at theatres, clubs, pubs to give the audience a slice of the film through music, which is an integral part of the film storyline.
Says Siddharth Roy Kapur, EVP - Marketing, Distribution & Syndication, UTV "We plan to take the film Metro across the globe as it's the story of people living in a metro, they could be anywhere in the world. Thus keeping this universal theme in mind we première the film across prominent metros of the world like Dubai, London, Melbourne, Mumbai backed by whole host of marketing blitz."
The visual aspect of Metro life will be captured by a photo exhibition to be held in Mumbai. Photographers across Mumbai and Delhi have taken snapshots, depicting life in metropolitans, which will be auctioned. Also on the Metro wagon are brand like Shaadi.com and Lenovo that would be running contests, promotions around the release of the film.
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