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on 2008/3/3 6:04:58
The long-delayed Telugu daily ‘Saakshi’ is finally hitting the news stands on March 24. The paper is being published from a record 23 centers. The initial print order is said to be about 12 lakhs, much more than the present circulation of Eenadu.
Ramoji Rao managed to cross the 10 lakh paid circulation mark after almost 25 years of hard work. Jagan is now attempting to do that from day one. The fight is now going to be very interesting.
The paper ‘Saakshi’ is being printed with all color pages, another first in Telugu. The circulation department has been very active and the sales force has so far managed to enroll more than five lakh subscribers. The number will go higher by the time the paper hits the market.
Meanwhile the number two Telugu daily at present, Andhra Jyothi , is now bracing up to face the challenge from Saakshi. Many media analysts fell that it would be Andhra Jyothi that will take the brunt of Sakshi more than Eenadu.
But that is not what YS Jagan is targeting. Jagan wants to hit Eenadu the most. Will he succeed and make his father proud and happy? Will YSR have the last laugh?
We will have to wait for a few months to know the result!
Ramoji Rao managed to cross the 10 lakh paid circulation mark after almost 25 years of hard work. Jagan is now attempting to do that from day one. The fight is now going to be very interesting.
The paper ‘Saakshi’ is being printed with all color pages, another first in Telugu. The circulation department has been very active and the sales force has so far managed to enroll more than five lakh subscribers. The number will go higher by the time the paper hits the market.
Meanwhile the number two Telugu daily at present, Andhra Jyothi , is now bracing up to face the challenge from Saakshi. Many media analysts fell that it would be Andhra Jyothi that will take the brunt of Sakshi more than Eenadu.
But that is not what YS Jagan is targeting. Jagan wants to hit Eenadu the most. Will he succeed and make his father proud and happy? Will YSR have the last laugh?
We will have to wait for a few months to know the result!
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