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on 2006/10/30 5:13:59
If the Hindi film industry’s spending pattern is anything to go by, it would not be long before Bollywood produces its first Rs100 crore movie.
Adlabs Films is reportedly paying actor Hrithik Roshan Rs35 crore for a three-film deal. Since the lead actor takes home up to 10 per cent of a film’s expenditure, the compensation offered to Roshan suggests that the works will be set on an unprecedented scale.
“This is a golden year for the industry, which will only become bigger in terms of budgets and profits,” said Manmohan Shetty, Adlabs chairman.
Bigger may not necessarily be better, but size does matter in an industry that constantly breaches budget barriers. At least half a dozen Bollywood movies produced this year boasted budgets of Rs30 crore or higher.
Filmmakers and production houses are going all out to spend big bucks — and earning bigger returns. “It goes without saying that we are not too far from producing a film with a budget of Rs100 crore,” said Subhash Ghai.
Trade analysts contend that producers are happily pumping money into big-budget ventures because movies are raking in more moolah than ever. “Nine out of 10 movies today are not losing any money,” said Ronnie Screwvala, CEO of production and distribution house UTV.
According to industry estimates, the net box-office collections in the domestic market went up by 35 per cent compared to last year. Analysts attribute this trend to factors such as corporate funding, mushrooming of multiplexes, and an ever-expanding overseas market.
Accountability has become a norm and production houses are getting more organised. “The bar is being raised constantly. This is an exciting time,” said filmmaker Rakesh Roshan. Media players such as UTV, Adlabs, and Studio 18 are offering filmmakers distribution deals, funds, and creative freedom. “The days of trial-and-error are over,” said filmmaker Yash Chopra.
They show you the money: Sanjay Leela Bhansali’s Devdas, made at a cost of Rs50 crore in 2002, set the benchmark for big-budget productions. Kabhi Alvida Naa Kehna and Krrish touched the Rs50 crore mark. Forthcoming films that have similar budgets are Akbar Jodha, Salaam-e-Ishq, Dhoom 2, Namastey London, Marigold, Love Story 2050, and Ramgopal Varma Ke Sholay.
source:DNA
Adlabs Films is reportedly paying actor Hrithik Roshan Rs35 crore for a three-film deal. Since the lead actor takes home up to 10 per cent of a film’s expenditure, the compensation offered to Roshan suggests that the works will be set on an unprecedented scale.
“This is a golden year for the industry, which will only become bigger in terms of budgets and profits,” said Manmohan Shetty, Adlabs chairman.
Bigger may not necessarily be better, but size does matter in an industry that constantly breaches budget barriers. At least half a dozen Bollywood movies produced this year boasted budgets of Rs30 crore or higher.
Filmmakers and production houses are going all out to spend big bucks — and earning bigger returns. “It goes without saying that we are not too far from producing a film with a budget of Rs100 crore,” said Subhash Ghai.
Trade analysts contend that producers are happily pumping money into big-budget ventures because movies are raking in more moolah than ever. “Nine out of 10 movies today are not losing any money,” said Ronnie Screwvala, CEO of production and distribution house UTV.
According to industry estimates, the net box-office collections in the domestic market went up by 35 per cent compared to last year. Analysts attribute this trend to factors such as corporate funding, mushrooming of multiplexes, and an ever-expanding overseas market.
Accountability has become a norm and production houses are getting more organised. “The bar is being raised constantly. This is an exciting time,” said filmmaker Rakesh Roshan. Media players such as UTV, Adlabs, and Studio 18 are offering filmmakers distribution deals, funds, and creative freedom. “The days of trial-and-error are over,” said filmmaker Yash Chopra.
They show you the money: Sanjay Leela Bhansali’s Devdas, made at a cost of Rs50 crore in 2002, set the benchmark for big-budget productions. Kabhi Alvida Naa Kehna and Krrish touched the Rs50 crore mark. Forthcoming films that have similar budgets are Akbar Jodha, Salaam-e-Ishq, Dhoom 2, Namastey London, Marigold, Love Story 2050, and Ramgopal Varma Ke Sholay.
source:DNA
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