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on 2006/12/20 3:01:35
Once Telugu movies were dominated by films with sentiment as their backdrop. But in the recent days, the television channels started dominating the films and they continued to telecast serials which have a heavy to very heavy sentiment. Hence people started looking at them and their attention was diverted towards the small screen.
As a result, the domination of sentiment had considerably comes down on silver screen. Presently, many of the films are giving preference to comedy, action and romance to attract the youth and mass audiences. However, some of the films with action and love as its backdrop fell flat at the box office. According to film pundits, the film should have a sentimental touch, despite it has other elements like love, action, romance and comedy and such films will have minimum guarantee.
'Chatrapati' which had a thread of mother sentiment was proved hit and makes the above statement true. Likewise, the film 'Puttintiki Raa Chellee…' with sister sentiment also proved a hit. However, if the director tried to thrust sentiment upon the audiences, they would reject it. This was also proved with 'Arjun' of Maheshbabu.
It is the time for the popular heroes stop looking at mere action films and started doing flicks which has sentiment. They are Rakhee of NTR directed by Krishnavamsi and Annavaram of Pawan Kalyan directed by Bheemaneni Srinivasa Rao. Besides these, another film with mother sentiment Yogi of Prabhas is also getting released under the direction of VV Vinayak. Depending on the success of these films, the future of the films with sentiment on their backdrop would be made known.
Keywords: Rakhi , Annavaram ,Yogi::
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