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on 2007/7/12 23:19:06
It is not only about box office collections. Bollywood has woken up to many different forms of income.
Be it through merchandising, clever marketing tie-ups, brand associations, sale of VCDs and DVDs and most importantly through the sale of satellite rights.
So it is no big deal when a film like Partner, which is set for a release on July 20, sells its satellite rights much before its release.
And it is not just the Hindi film industry that sees satellite rights as a major source of income, television rights of Rajinikanth's super duper hit Sivaji and Kamal Hassan's magnum opus Dasaavatram was sold to Kalaingar TV.
"Even if you buy a library of 10 films, even if six work, you are laughing your way to the bank," said Founder and CEO, Indiantelevision.com, Anil Wanwari.
Trade Pandits claim that Salman Khan-Govinda starrer has been bought by Set Max for Rs 5 crore.
Last year, satellite rights of Hrithik Roshan-starrer Krrish were sold to a channel for Rs 12 crore.
Now, Eros International is all set to sign a 16-film deal with Sony.
"There are so many different channels that are coming up. Competition will only get tougher,” said Wanwari.
"Already without the entering of these channels, it is getting difficult to buy films and break even,” said Creative Head, Sahara One , Kalyan Sundaram.
After music rights, selling film telecast rights to a channel is the next big thing. Filmmakers are more than happy with this source of income.
"It is a good sign. We spend so much money on our production,” said Kumar Taurani, producer of Tips Films.
We only hope now filmmakers can stop complaining about losses. With the new trend, it is going to take a lot for a producer to lose money.
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