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on 2007/6/1 0:28:47
When brands are associated with Amitabh Bachchan, they are sure to grow. Take for instance Himani Navratna Oil. Since Amitabh’s association with the hair oil brand, it has gone places.
The brand started of with Govinda endorsing the ‘Thanda Thanda Cool Cool’ oil. Then the brand went on to rope in Big B to break geographical boundaries. A similar advertisement featuring Shah Rukh Khan was also aired but somehow it failed to strike a chord with the audience.
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